THE DESIRE

Schuler Shoes wanted Old Saw Media to help update their video marketing approach with brand-building, evergreen content. When we suggested a documentary-style campaign profiling influential Midwesterners who personify Schuler’s values, they were all in.

THE CREATION

With You Every Step quickly became a keystone of Schuler’s marketing efforts, empowering them to create an ecosystem for ongoing content creation, with a focus on social and OTT, while building out a network of influencer relationships that have expanded their organic reach and audience. We’ve delivered full creative direction, longform documentary-style videos, & cut-downs for six subjects and counting. Photography and BTS are also collected for use across mediums.

COLLABORATORS

Old Saw Media + Schuler Shoes