REBRAND + LAUNCH CAMPAIGN WITH
TAMARACK HTI
THE DESIRE
Tamarack HTI had an invention on their hands they knew could save lives: the wheelchair, reimagined. They came to Old Saw Media looking for help explaining the innovative technology to a slow-moving industry using a versatile multimedia marketing portfolio.
We started off carrying out extensive market and product research, and used this to create a Content Strategy Report & plan. Our first move was to give the FlexForm a complete rebrand, making its presentation as cutting edge as its tech. We then went to work creating a variety of assets to promote the sale of its IP, from sales decks to media kits. We built a website, created motion graphics to convey the technology, and shot a product video along with a brand anthem for Tamarack, the parent company.
THE CREATION
SERVICES
CREATIVE DIRECTOR + WRITER
COLLABORATORS
OLD SAW MEDIA
