THE DESIRE

It all started with Aly Nicklas and I raising funds to make a film about three adventurous single moms. Our audience quickly made it clear they wanted more: social media accounts for the film skyrocketed to 75k. Seeing that there was a need for information about getting kids outside, and knowing that kids need that now more than ever, we decided to build a digital hub where adventurous parents could connect, learn, and inspire.

THE CREATION

We launched the project on Kickstarter, with the support of over 1,000 backers. We went on to create a website, a social media network, and two films, along with supporting merchandise. I built an ambassador program that supported our brand, sourced talent for our sponsors, and benefited our community, resulting in a self-supporting ecosystem.